Monthly Archive:: enero 2015

Selecting endorsements in a smart way

When the great Messi appeared in a Ballon D’Or gala with a fancy Dolce & Gabana suit I am sure I was not the only one to think it was not like him, no

Lucas Silva joins Real Madrid

Prime Time Sport’s player Lucas Silva was presented as Real Madrid’s newest player last Monday. The Santiago Bernabéu’s presidential box welcomed the Brazilian midfielder, who will wear the number 16 jersey.  Following a video

Gillette tests Messi’s skin

As one of the global ambassadors of the brand, Messi has been the face of Gillette‘s campaigns over the past months. We have seen him alone, starring in TVC and attending events, and also

Gerard Piqué’s Baby Shower with UNICEF

  To celebrate the birth of their second child, famous footballer Gerard Piqué and his even more popular partner Shakira are dedicating their global baby shower to UNICEF; joining the world’s leading children’s organization

Xavi and Figo join forces with Dentix

In an unusual partnership, Xavi and Luis Figo recently became the new faces of dental clinic Dentix. Both players have been unveiled as the new ambassadors of Dentix and the clinic’s methods in a promotional

Súarez, James, Bale and Benzema say There will be haters

Adidas has recently launched the brand’s newest campaign under the name “There will be haters”. During the past few days, the German brand has been promoting the new campaign through their Twitter account with

Balotelli goes Head to Head with Cesc

Usain Bolt is probably the most popular athlete in PUMA’s portfolio but the German brand also has a few, and very popular, football ambassadors, such as Yaya Touré, Kun Agüero, Cesc Fàbregas or Mario

Marcelo’s heart Beats with the music

Brazilian Real Madrid’s player Marcelo is one of this players that is always listening to music and that can easily be seen wearing a pair of headphones around his neck. Beats by Dre is

Messi teams up with Serena Williams for 1in11

FC Barcelona’s Lionel Messi has teamed up with tennis star Serena Williams in a new campaign to help vulnerable children around the world reach their potential through sport and education. With the objective to

Gonzalo Higuaín and José Callejón are Napoli’s Gladiators

By the end of 2014 SSC Napoli produced their annual calendar. In this occasion Gonzalo Higuaín and José Callejón were two of the main stars and, next to manager Rafa Benítez, they got some

James shares his thoughts with Audi

Real Madrid’s Colombian star, James Rodríguez, conceded an exclusive interview last month were he discussed all sort of topics related to his job and his team. The session was organized by Audi, which is

Atlético’s players are gaining popularity and so is Huawei

Technology company Huawei is one of Atlético de Madrid’s Official Partners and as all Official Partners do, the brand uses Atlético’s players for their activation campaigns and promotions. We have seen a few adverts

Casillas in the latest from BBVA… without Iniesta

Iker Casillas is one of the most important and recognizable ambassadors of BBVA and as such he features in most of the bank’s campaigns. We’ve seen him in several different campaigns and promotions and

Adidas uses FCB to scare Nike

Nike is the official kit sponsor of FC Barcelona and as such obtains a lot of exposure every time there’s a commercial photo shoot with FC Barcelona’s players or a campaign with the players

Maurice Lacroix: activation with FCB’s stars

In March 2014 Maurice Lacroix was unveiled as the new Official Club Sponsor of FC Barcelona in the timing category. The agreement was for 3 seasons and the brand is making the best of

Herbalife and Tag Heuer congratulate Cristiano Ronaldo

Cristiano Ronaldo is one of the most (if not the most) popular football players in the World, also commercially wise. He recently won his third Ballon d’Or and some of his partners have taken

Yaya Touré crowned king of Africa

Manchester City’s midfielder Yaya Touré has become the first player to be named Confederation of African Football African Footballer of the Year four years in a row and has arguably become the best African

Thierry Henry joins Sky’s team

Thierry Henry announced his retirement from football when the season ended and he has joined Sky Sports as a football expert and ambassador since the start of 2015. As we can see in the

Another partner for Cristiano

Cristiano Ronaldo has started 2015 with yet another partner in his portfolio. Sacoor Brothers, the Portuguese lifestyle fashion brand that launched in 1989 its first boutique in Lisbon, has chosen Cristiano Ronaldo as their

Ramsey, Azpilicueta, Meyler, Forster, Matic, Kane… are all into videogames

Promoting a brand through an interview is a common practice in the UK. The brand organizes a phot shoot and a series of interviews and the media gathered in the event commits to publish
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