Monthly Archive:: marzo 2015

Lucas Silva, Chicharito, Guardiola and co. united for autism

Brazilian Lucas Silva has joined the likes of Chicharito, Xavi, Xabi Alonso, Guardiola and many other international football players (and managers) in a fantastic campaign to raise awareness for autism. “Iluminemos de azul” is

Cristiano shares his special edition

Portuguese star Cristiano Ronaldo is the biggest athlete on social media and this is yet another great example of how brands take advantage of it whenever they can. In this occasion it was Tag

Beckham visits Madrid with H&M

Former English captain and Real Madrid player David Beckham recently visited H&M’s Gran Via store in Madrid to present the brand’s Modern Essentials collection and to meet fans and local press. David Beckham has

Dani Alves unleashes his inner singer

Just like David Villa did a few weeks ago (here), Brazilian Dani Alves recently took part in a musical video and showed that he is not afraid to sing in front of a camera.

Iker Casillas invites fans to watch him live

Real Madrid’s captain Iker Casillas recently invited some fans to Santiago Bernabeu Stadium to see him and the team play live. The goalkeeper organized a contest via Twitter that saw the winners attend the Champions

Pelé takes the SUBWAY to go to Anfield

SUBWAY is the Official Training Food Partner of Liverpool FC and also one of Brazilian Pelé’s partners. The Global Ambassador and football legend Pelé, was invited to go to Anfield to watch the clash

Panasonic and Neymar have fun dreaming about the future

Neymar Jr. is the global ambassador of technology giant Panasonic and, as such, he is also the star of most of the brand’s campaigns. In the last few weeks we have seen the Brazilian

Neymar Jr. CLEARly works well for Unilever

Brazilian star Neymar Jr. has renewed his endorsement deal with Unilever. Neymar has been the face of Rexona deodorants and Clear haircare and skincare products for the past few years and has now renewed

New Balance Football working closely with its ambassadors

Last month New Balance presented the brand’s football line with an official launch event in London, where some of the brand’s main ambassadors (Vincent Kompany, Aaron Ramsey, Jesús Navas, Marouane Fellaini, etc) conceded interviews

Giroud, Alexis and Özil model for Lanvin

Back in November 2013, fashion brand Lanvin was unveiled as the official partner of Arsenal. In 2015 players Olivier Giroud, Alexis Sánchez and Mesut Özil have been chosen by the brand to star in

Lucas Silva and co. focused for the Clásico

It’s well known that Beats by Dre use football players, and athletes in general, as a marketing platform to promote their products and give visibility to the brand. In this occasion, and taking advantage

David Villa gets close to the CL again with Heineken

David Villa, Jerzy Dudek, Juliano Belletti and Rivaldo were in New York as the 2015 UEFA Champions League Trophy Tour, presented by Heineken, kicked off in style. With football’s popularity soaring in the United

For Messi #therewillbehaters always

Adidas and Messi know that when you are among the best there will always be haters. Growing up in Rosario in Argentina, Lionel Messi was never expected to make it. Hundreds of people doubted

FC Barcelona stars do the washing with Beko

Neymar, Iniesta, Piqué, Suárez and Messi have been chosen by Beko to star in the brand’s latest TVC. With these 5 players, that could probably be considered FC Barcelona’s major stars, the brand explains

Gareth Bale stays cool with Adidas

Leo Messi is, without a shadow of a doubt, the biggest ambassador of German giant Adidas. Plenty of the brands most important campaigns have the Argentinian star as the star of the show. However,

Giles Barnes capitalizes on MLS growth

Soccer is growing fast in the US and brands are aware that the competition is becoming an important marketing platform. Big corporations and top brands are becoming partners of either the competition or the

Real Madrid stars show their passion with Microsoft

Microsoft is one of Real Madrid’s most recent partners and the brand is already making the best of this partnership. In the first TVC that Microsoft produced with Real Madrid some of the biggest

Di Maria joins Van Persie at YOU C.1000

Despite not experiencing his best season in the pitch, Ángel Di Maria has already started capitalizing his move to Manchester United off the pitch. The Argentinian player has recently joined his team mate Robin

James Rodriguez takes a challenge with Pepsi

Colombian James Rodríguez is one of the faces of the new campaign by Pepsi. The brand is bringing back the Pepsi Challenge, launching what it’s calling its biggest “socially-led, content-driven initiative ever.” Epic challenges

David Luiz and co. are protected with Nivea

We have seen it in Spain (here), in the UK (here)… and now in France too. Nivea invests heavily in football and the brand has partnered, amongst others, with Real Madrid, Liverpool and PSG.
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