Monthly Archive:: octubre 2015

The rising force of e-Sports talent and why brands should not miss-out

Just like any other dad worried about his son spending too much time in front of the computer, the console and of course the smartphone, I started to dig more and more into videogames

Prime Time Sport Youtubers visit Marca

Prime Time Sport Youtubers Doctore Pollo, DJMariio and Cacho 01 (from left to right in the picture) visited the studios of Marca, the largest Spanish speaking sports newspaper in the world. The three of

Lucas Silva getting ready for a demanding summer

Real Madrid’s Lucas Silva is preparing for the demanding summer that lies ahead of him. The Brazilian midfielder, who is currently playing on loan at Olympique Marseille, is enjoying plenty of minutes on the

Raheem Sterling delivering both for his club and national team

Raheem Sterling is having a positive impact for Manchester City and he has already participated in 13 games with his new club for a total of almost 1000’. He has scored 5 goals and

Kevin De Bruyne is on fire

Manchester City signed Kevin De Bruyne from Wolfsburg last summer in what was one of the most expensive signings but the young Belgian has proved being worth every penny so far. His form is

Natural promotion vs. advertisement with Ronaldo

Being the most followed athlete on social media, Cristiano Ronaldo is a good source to understand when social media works for brands and when it doesn’t work so well. With the examples below we

Frank Lampard collects his OBE

Former England international Frank Lampard admitted he was ‘humbled’ after being honoured with an OBE by Prince William for his services to football. The ceremony took place at Buckingham Palace and the ex-Chelsea star,

Feels like an ad: When social media doesn’t work

Leo Messi is one of the most influential athletes in the world, and certainly shares the podium of footballers with Neymar Jr. and Cristiano Ronaldo. On social media it’s no different. But having a

Neymar Jr. chooses Black with Guaraná

A new TVC for Guaraná Antartica has been recently released in Brazil. FC Barcelona’s star Neymar Jr. has been an ambassador for the Brazilian soft drinks brand for a number of years and the

Connecting with your sponsors by Neymar Jr.

Neymar Jr. is one of the few players with many sponsors and endorsements. Sometimes it’s easy to loose perspective and to distance yourself from your partners when you have several, and that is why it’s

Sergio Agüero in the selfie of the year

Chinese President Xi Jinping and English Prime Minister David Cameron visited Manchester City’s academy, also known as CFA (City Football Academy), where they were received by City’s Chairman Kahldoon Al Mubarak. who also showed

Diego Costa travels back in time with Ubisoft

The talented and controversial Chelsea striker Diego Costa has been chosen by Ubisoft to promote the newest videogame of the saga Assassin’s Creed. The game is set in London in 1868 and Diego Costa

Give me 5, Sergio!

Sergio Agüero had a memorable performance against Newcastle a few weeks ago when he scored five goals in 20 minutes as Manchester City moved back to the top of the table by running riot

IncrEAsing brand awareness with Cesc and Jason

Midfielders Cesc Fàbregas (Chelsea) and Jason Puncheon (Crystal Palace) have been chosen by EA to give some visibility to the brand during the last month and to promote the brand’s latest release FIFA 16.

Gareth Bale’s surprise with McDonald’s

FAW (Football Association of Wales) ambassador and Welsh superstar Gareth Bale surprised 22 lucky kids at Sully Sports FC by personally delivering the 100,000th football kit ordered from the McDonald’s Accredited Club Kit Scheme,

Alexis follows James steps in South America

Arsenal FC’s Chilean star Alexis Sanchez has become a brand ambassador for Huawei in Chile. The deal means Alexis Sanchez will join Colombian and Real Madrid forward James Rodriguez in representing the Chinese telecommunications

Agüero and Messi have a good time with EA

Sergio Agüero shows his skills next to Messi in the newest FIFA 16 advert. Liverpool fans managed to get Henderson on the cover of the game for the 2016 edition but the chemistry and

David Beckham tries Hart with H&M

David Beckham just launched the new autumn campaign for fashion brand H&M and, on this occasion, he features in a funny commercial next to American comedian Kevin Hart. David Has been the global ambassador

Time is of the essence for Unai Emery

Sevilla FC’s manager Unai Emery recently attended an event in a downtown jewellery in Seville to present his agreement with the timing brand CT Scuderia. This agreement proves that managers are highly appreciated commercially

Casillas looks after his smile

Dental care specialists Dentix recently announced that Iker Casillas would follow the steps of former team mates and fellow footballers Figo and Xavi as the ambassador of the brand. The international goalkeeper attended an
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