IncrEAsing brand awareness with Cesc and Jason
Midfielders Cesc Fàbregas (Chelsea) and Jason Puncheon (Crystal Palace) have been chosen by EA to give some visibility to the brand during the last month and to promote the brand’s latest release FIFA 16. Both players took part in a photo shoot for the brand and conceded exclusive interviews that would later be published in The Sun and other media, thus giving good exposure to the brand.
This formula turns out to be an easy way to give visibility to a brand and to generate interesting content for sports journalists.
Cesc Fàbregas:
Jason Puncheon:
