Monthly Archive:: abril 2015

Rakitic and Torres talk to Adidas

Fernando Torres presented in Madrid, next to Spanish athlete Chema Martinez, the latest sneakers Ultra Boost by Adidas. The event was held two days before the Champions League derby against Real Madrid and it

Neymar Jr. chooses Listerine

FC Barcelona star Neymar Jr. is one of the most marketable athletes and a roster of partners that includes brands like Volkswagen, Claro, Panasonic, Nike, Clear and Rexona proves it. He has recently signed

Agüero repeats challenge with PUMA

For the launch of PUMA’s new evoSPEED 1.3 Dragon, Manchester City striker Sergio Agüero and Borussia Dortmund midfielder Marco Reus met up for another unusual football encounter. Sergio Agüero is one of the brand’s

Philipp Lahm is the face of German Sports Lottery

FC Bayern Munich captain and former German captain Philipp Lahm has agreed a new endorsement deal in his home country. The defender, who retired from international football after lifting the Fifa World Cup in

Pepe Reina is “Born for Poker”

PokerStars has launched a new game in Spain called “Born for Poker”, with the intention to understand if Poker players are born or can be created. The is using International goalkeeper Pepe Reina to

Ronaldo and Zidane score against poverty

Once again, former Real Madrid team mates Zidane and Ronaldo have met, together with other football stars, for the match against poverty. Organized this time in Saint-Etienne to help in the fight against the

Koke and co. score a penalty with Volkswagen

Atlético de Madrid’s players Godín, Koke, Moyá and Griezmann were the stars of the event that Volkwagen organized to celebrate the renewal of their partnership with the club. Players were challenged to try the

Marc Bartra inaugurates a restaurant with Estrella Damm

FC Barcelona’s Marc Bartra took one of the mornings off granted by Luis Enrique last month to inaugurate next to Gemma Mengual a new “Rodilla” restaurant in Barcelona. The chain, owned by Damm, with

Oscar teams up with Pelé and 100Plus

Football legend Pelé and fellow Brazilian Oscar have been named ambassadors for 100Plus, a sports drinks’ brand. They will both appear together in a promotional campaign for the Malaysian brand. The “Stay Thirsty” campaign,

David Luiz renews with Vivo

PSG’s defender David Luiz has renewed his personal endorsement contract with telecommunications company Vivo in Brazil. The Brazilian defender will continue to serve as a spokesman for the telecoms firm for the next two

Carles Puyol visits Shanghai with Laureus

Carles Puyol’s first act as one of the newest ambassadors of Laureus was attending a ceremony sponsored by the foundation at a school in Shanghai that uses football as an educational tool. Former FC

How Iniesta, Thiago Silva and Yaya do the job for Nissan

Japanese automotive giant has embarked in what is probably its most expensive sponsorship project ever. Replacing long standing sponsor Ford requires a major effort, both in terms of activation investment and creativity, to try

Cristiano gives high visibility to his partners

Portuguese star Cristiano Ronaldo recently became the biggest celebrity on Facebook when he surpassed the 107m likes mark and overtook Shakira, #1 until then, and brands like Nike or Sacoor Brothers use it on

Agüero faces Falcao ahead of the derby

Ahead of the legendary Manchester Derby in April 2015, PUMA created a fantastic commercial with two of the brand’s biggest ambassadors. Sergio Agüero and Radamel Falcao met up for a personal showdown at a

Neymar Jr. plays poker in a personalized table

Pending official confirmation it seems like Brazilian star Neymar Jr. might have joined PokerStars‘ roster of ambassadors. If that’s the case, Neymar Jr. will join his fellow Brazilian Ronaldo and tennis player Rafa Nadal,

Gerard Piqué lends his image for a good cause

Torre Banc Sabadell recently held an event, with the presence of FC Barcelona’s player Gerard Piqué, which saw him delivering a check for 5,710 euros, generated by the sale of the tenth edition of

Pirlo, Arturo Vidal and co. become superheroes

Juventus FC has partnered with Marvel to promote the upcoming movie “The Avengers: Age of Ultron”. Marchisio, Chiellini, Pirlo and Vidal were chosen to become some of Marvel‘s superheroes to advertise the arrival of

Claudio Bravo is the new face of Samsung in Chile

FC Barcelona’s goalkeeper Claudio Bravo was recently announced as the new face of Samsung in his home country, Chile. “We are moved by the same, going together for more” is the motto under which

For Iniesta and Coca-Cola happiness has one colour

Football players are huge marketing platforms and they can help brands reach a wider audience. We have seen players advertising their own brands and tweeting for their sponsors but in this occasion we can

BT Sport and H&S use Joe Hart during the international break

International breaks are a great opportunity to give visibility to brands through the international players. These breaks are usually used to speak about the national teams and brands try to use the interviews that
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