Monthly Archive:: junio 2014

Luis Suarez bites again

Several brands are taking advantage of the Luis Suarez incident to promote themselves in Twitter After the incident between Luis Suarez and Chiellini big brands have sunk their teeth into the debate raging on

Rio Ferdinand changes sports with EA

Rio Ferdinand decides to give a try to MMA EA Sports, the sports arm of video games manufacturer Electronic Arts, has signed deals with ex-Manchester United soccer player Rio Ferdinand and UFC fighter Brad

Guillermo Ochoa becomes the king of the net

Guillermo Ochoa’s popularity increased massively after his excellent performance against Brazil If Mexico could obtain a point from their game against Brazil (0-0) is thanks, in a great extent, to Guillermo Ochoa. The goalkeeper

The World Cup effect on Twitter

Sergio Agüero, Neymar Jr., Giovani Dos Santos… many are the football stars that have seen their Twitter profiles improve notably because of the World Cup. Needless to say that the most important competition of

Zlatan Ibrahimovic gets his own show

Despite not being in the World Cup, Zlatan Ibrahimovic is one of Nike‘s most popular ambassadors and his set of skills and his style on and off the pitch make him the best candidate

Nike is making the best of its cartoons

Cristiano Ronaldo and Neymar Jr. have their own short videos After the success of the latest animation campaign by Nike and their advert called “The last game”, the brand continues leveraging its Risk Everything

Agüero and Messi showing their skills

Agüero and Messi have fun playing foot-tennis Argentina has some of the best players in the world in its squad and Messi and Agüero are probably two of the most skillful ones. At the

Visa and the World Cup legends

Paolo Rossi, Zinedine Zidane and Fabio Cannavaro are Visa stars for the World Cup Visa is another example of a brand that is an official partner of the tournament and also decides to use

David Beckham’s extravagant ideas to help Sky

David Beckham turns tech supremo for Sky Sports 5 launch Football players are very appealing to brands. Former football players are commonly used as brand ambassadors too. And David Beckham, well David Beckham plays

Casillas, Kaka and Oscar, stars of the new Hyundai ad for the World Cup

Casillas, Kaka and Oscar, stars of the new Hyundai ad for the World Cup Two months ago it was revealed that Hyundai chose Casillas and Kaka as their brand ambassadors for the World Cup.

Oscar joins the likes of David Beckham and Cristiano Ronaldo

Chelsea midfielder Oscar is the latest football star to strike a pose for a new range of Calvin Klein underwear. The Brazilian follows the likes of David Beckham, Cristiano Ronaldo and Freddie Ljungberg into

Joe Hart in Goal

Joe Hart speaks about the World Cup England was very excited about the World Cup and Joe Hart, being England’s #1, was one of the focal points for the press. Not only he did

Yaya Toure plays for Puma in the World Cup

Yaya Toure is one of the stars of Puma for the World Cup In an event like a World Cup, competition between sport wear brands becomes fierce and the likes of Nike, Adidas and

Guardiola appointed the new manager of Audi

Pep Guardiola also wants to win titles for Audi. The Bayern Munich’s manager is understood to be an expert when it comes to motivating his players and teams. This is the role that he

Messi, Cristiano, Rooney, Casillas… Galaxy team to save the Earth

The match with the Galaxy stars has finally begun In November of last year Samsung kicked off a new football themed advertising campaign, dubbed the Galaxy 11 Campaign. The story started with a video

Lionel Messi hugs fans with H&S

Lionel Messi surprises fans in the latest campaign from H&S The Argentinian football star is one of H&S ambassadors next to Iker Casillas or Joe Hart. In the latest campaign for the P&G owned

Neymar is the king of Brazil

Neymar Jr.’s sponsors are more active than ever to take advantage of the World Cup boom The Brazilian player Neymar Jr. is listed in the top5 of every single list regarding marketable players and their

Willian signs another deal for the World Cup

Chelsea and Brazil soccer star Willian has agreed a personal endorsement deal with Guaraná Antarctica. Willian is a good example of how to take the opportunity of being born in the football driven host

Blaszczykowski joins Pirlo and Lahm for Drutex

Jakub Blaszczykowski signs deal to join Lahm and Pirlo Borussia Dortmund’s Polish international soccer player Jakub Blaszczykowski has signed an endorsement deal with PVC window manufacturer Drutex. The winger, who is captain of the

Sergio Ramos to support UNICEF

The Spanish center back not only signs lucrative deals. Sergio Ramos became one of the most wanted football ambassadors after his remarkable goal in the Champions League final. We have seen him as the
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