New York was the setting for the announcement of two major signings that will join the international expansion project of La Liga: Raúl González and David Villa. La Liga president Javier Trebas, accompanied by
FC Barcelona star Xavi Hernández has been chosen to be one of the ambassadors of Catalunya. This year’s campaign to promote tourism in Catalunya (“Catalonia is your home”) has involved a number of Catalan
After weeks of speculation and rumours about it, Brazilian star Neymar Jr. was finally announced as a brand ambassador for PokerStars at the beginning of May, and Cristiano Ronaldo followed a few weeks later.
Portuguese star Cristiano Ronaldo was announced a few months ago as Tag Heuer’s global ambassador. A few months later, British model Cara Delevingne followed him as the newest female ambassador. And last week they
Unscriptd was born to create engaging sport stories and with Cristiano Ronaldo the brand has created an engaging one indeed. Unscriptd recently launched its video platform, where they collect and share stories, and it’s
Having a strong social media profile is becoming more and more important, not only to share news and thoughts with fans and followers but also to leverage this critical mass commercially. John Terry is
Real Madrid’s midfielder and Colombian star James Rodríguez has been announced as the newest ambassador for Huawei. The football star will promote the Chinese telecoms company’s premium line of mobiles in his native Colombia
Proving that football is an extraordinary marketing and communications platform, Community of Madrid recently launched the new campaign “Enjoy Madrid”, with the participation of Atlético de Madrid’s stars. Minister of Employment, Tourism and Culture
As the main sponsor of the Premier League, Barclays keeps activating his partnership with the competition. In this occasion Barclays is recruiting players and legends to take part in the promotion of the brand’s latest campaign #SpiritoftheGame. We
Marvel is strongly promoting the upcoming movie Avengers: Age of Ultron and in this occasion the entertainment company has partnered with Samsung and they have produced a TVC with the participation of Lionel Messi.