Adidas has recently launched the brand’s newest campaign under the name “There will be haters”. During the past few days, the German brand has been promoting the new campaign through their Twitter account with the help of players like Luke Shaw, David Alaba or Bastian Schweinsteiger.
The campaign started with a strong social media component. Adidas released, and posted on the brand’s Twitter account, some teasers where we could see Suárez, James, Benzema and Bale claiming thaat there will be haters.
Luis Suárez – They hate the way you stand up
James Rodríguez – They hate the way you stand out
Karim Benzema – They hate the way you score
Gareth Bale – They hate the way you celebrate
A few days later, Adidas finally revealed the TVC that was produced for the campaign. Below these lines you can see the final piece that was created to promote the brand’s newest products.