Brand Activation Archive

Haig Club has reactivated once again its partnership with David Beckham to launch a new clubman drink. The former English captain has been collaborating with Haig for the past 2 years and it has

Puma has brought together two of its best athletes to launch the brand’s new deodorant. The French football star Antoine Griezmann has been shining in the past two seasons, under Simeone at Atlético de Madrid, and he

The Argentinian Coach from Atletico, Diego Pablo Simeone, has been announced as the new face of Hyundai. The Korean car manufacturer has been consistently using football to raise awareness and gain visibility. In the Spanish market,

After a great performance with his national team during the summer, and a good start of the season, Gareth Bale declared that he is still hungry for more titles, in front of all the

The Asian brand LG, recently presented its new handsets LG `X Series´ in Madrid. To make the most of it and to create additional excitement, Fernando Torres was there to serve as the ambassador of the

The American giant Pepsico, has reactivated the partnership with James Rodriguez to launch a new commercial for Gatorade. On this occasion, the Colombian superstar surprises people in the streets of Madrid, stealing their beverage, while two

Heineken made the most of their partnership with the UEFA Champions League with its new advert, which has been shot by award-winning director, Guy Ritchie, and stars José Mourinho giving a motivation prep talk.

Eric Cantona has used Youtube to offer himself as the new head coach for England. Cantona often uses Youtube to express himself and the French legend has his own playlist inside Eurosport YouTube channel,

One more year, Cristiano Ronaldo has presented his new cologne “Legacy“. The Portuguese striker presented the new fragrance in Madrid, in an event that was a complete success, with many fans and press showing up. The

The Belgian star from Everton, Kevin Mirallas, has been recently announced as the newest ambassador of the US sportswear brand New Balance. Kevin joins New Balance from Nike and will wear its Furon range

Brands are finding great value in doing digital campaigns and working with digital influencers. EE have once again brought YouTube’s top football content creators together for the most epic YouTube footballing series in history,

The FC Barcelona center back Gerard Piqué is a skilful poker player and the best ambassador for a brand like PokerStars. Being the perfect example of an endorsement that makes sense, he has joined

With the arrival of Pep Guardiola everybody is very excited in Manchester and looking forward to the new season. The arrival of the new manager and his style of football will be particularly positive

Fructis, one of the main brands from Garnier, keeps activating its partnership with Juventus’ star Claudio Marchisio. The Italian player is providing great exposure to the brand both on traditional media (magazines, newspapers, TV)

In the summer of 2015, Pepsico’s brand Lay’s organized a campaign that saw a Lay’s truck touring different beaches in Spain. At every beach, people who were around had the chance to participate in

The American Gillette has been using ambassadors to promote its products for many years. Sports ambassadors are the most common and we have seen basketball players, tennis players, footballers and many others. Neymar and

Influencers are a fantastic way to raise awareness and to give visibility to brands, even if they don’t need to. Twosync and MattHDGamer recently received a care package from Adidas UK and it has

Cinema studios are seeing potential in sports to promote their films and to attract people to the theaters. We have seen Manchester United partnering with 20th Century Fox and Sony Pictures has an ongoing

Earlier this year, BT acquired the mobile operator EE and for the first time both brands have appeared in a campaign together. EE has unveiled an ad, which can be seen below these lines,

Brazilian star Neymar Jr. has been working with the energy drinks giant Red Bull for quite some time and the activities that the brand organizes with the FC Barcelona star are always very successful,