Monthly Archive:: noviembre 2014

Ronaldo wins social media “Ballon d’Or” over Messi

Portugal and Argentina face each other tonight at Old Trafford. In principle just a friendly game; in reality, the match is yet another episode of the long standing rivalry between Cristiano Ronaldo and Lionel

David Villa is celebrating Social Media growth

Spanish star David Villa had a very busy week full of events and celebrations. He was the star of the recent unveiling of New York City FC’s new kit and today he is celebrating,

Messi flies high with Turkish Airlines

Lionel Messi is, once again, the star of the latest advert by Turkish Airlines. In this occasion the argentinian star shares protagonism with African idol Didier Drogba. The airline produced a clever advert to promote

Kun Agüero is on fire

Kun Agüero keeps breaking records. He recently celebrated becoming Manchester City’s player with more Premier League goals in the history of the club. That was when he scored his 61st goal during the game against

Xavi “moves” to Egypt

Xavi Hernández recently launched, in a largely media followed event (see example from AS below), his new Campus to be held in Egypt for the first time. After 16 consecutive years of holding Campus

Lallana unleashes his inner Assassin

England and Liverpool FC midfielder Adam Lallana unleashed his inner assassin at a revolutionary photo-shoot to celebrate the launch of Assassin’s Creed Unity, ahead of England’s important European Championship Qualifying match against Slovenia. The

Agüero is “Born to rise”

Sergio “Kun” Agüero recently released his autobiography, “Born to rise”. The book explains Agüero’s story with plenty of details and anecdotes and it includes a very special guest. Foreword of the book is by

John Terry helps the troops and celebrates a remarkable milestone

John Terry is this month news for two different reasons, his support to London Poppy Day activities and his 500 match as Chelsea’s captain. On the one hand, he has been actively supporting London

Valencia capitalizes Álvaro Negredo’s popularity

  Álvaro Negredo moved to Valencia last summer and the club is already including the player in most of the promotional activities that the club does with their different partners and sponsors. Negredo is

Huawei goes global with Atlético

Atlético has a few very international partners such as Huawei or Azerbaijan. What better to promote a global brand like Huawei than using international players from all around the World? Atlético has been growing fast

For Neymar Jr. it’s Clear

Brazilian superstar Neymar Jr. has been one of Clear‘s ambassadors for a while and he has produced several printed adverts and TV commercials with the brand. Following the steps of Cristiano Ronaldo, who is

Believe in your dreams with Zidane and Danone

French star Zinédine Zidane has been the global ambassador of the Danone Nations Cup for the last 5 years and in this year’s edition, Zidane encourages kids to “Believe in their dreams” as he

Luis Suárez publishes his autobiography

We have seen some players publishing their autobiographys in the past few weeks. The likes of Rio Ferdinand and Kun Agüero have recently released them and FC Barcelona’s star Luis Suárez is yet another

Max Meyer joins team Nissan for the Champions League

German midfielder Max Meyer has been named as Nissan‘s latest brand ambassador, as the car manufacturer continues to activate its Uefa Champions League sponsorship. Meyer will join Manchester City’s Yaya Touré, FC Barcelona’s Andrés

Brazil’s U21 Lucas Silva signs for Prime Time Sport

Lucas Silva, the promising Brazilian midfielder from Brazil U21 National team and Cruzeiro, has joined Prime Time Sport players family after the contract signed last week in Belo Horizonte by the player, Luiz Rocha (Lucas

Puma and Wenger do it right this time

Puma has made some big investments in football to get closer to Nike and Adidas and one of the brands biggest plays was being named official partners of Arsenal FC. The brand has some

Simeone signs for a good cause

Atletico Madrid’s manager, Diego Pablo Simeone has joined this year’s edition of the charity campaign “Un juguete, una ilusión”, organized by Spain’s National Radio (RNE) and the foundation Crecer Jugando, whose objective is to

Buffon, Bonucci and Glen Johnson join Sportlobster

Social media platform Sportlobster has added six more athletes to its growing portfolio athletes. Three soccer stars – Juventus’ Gianluigi Buffon and Leonardo Bonucci, and Liverpool defender Glen Johnson – National Basketball Association (NBA)

Llorente and LG say that “size matters”

Fernando Llorente is the new face of LG Spain and he features in the brand’s latest campaign next to Spanish TV celebrity Miki Nadal. The campaign, which is mainly digital and  has a dedicated

Claudio Bravo is the new goalkeeper for BBVA

BBVA recently announced via Twitter that FC Barcelona’s Claudio Bravo will be the bank’s new ambassador in Chile. The player will be representing values he shares with BBVA such as teamwork, effort, commitment and