Monthly Archive:: junio 2015

Players image rights intensively showcased at Berlin Champions League Final

Club competitions season finalized with Champions League Final in Berlin and it was nice to realize on site the intensive usage of players image rights (both personal and club related) all over the city

Pelé presents EA Sports Fifa 16

EA Sports have offered the first extended look at FIFA 16, bringing on a football legend to assist. The gameplay trailer of the game, which will be release on September 25, was just revealed,

Yaya Touré is the new face of Airtel in Africa

Telecommunications giant Airtel has just announced that Ivory Coast’s captain and Manchester City’s midfielder Yaya Touré will be the brand’s new ambassador for Africa, positioning itself to capture the youth market in Africa. The

Kun Agüero running for cover

Argentinian striker Sergio Agüero is one of the three players that have been shortlisted to potentially appear in EA Sports Fifa16’s cover, next to Lionel Messi. Jordan Henderson, Harry Kane, Thibaut Courtois and Sergio

Lucas Silva and co. present new kit with Adidas

Real Madrid recently unveiled the new kit for the upcoming 15/16 season and most of the players have actively helped Real Madrid and Adidas promote it. We have seen players like Lucas Silva, Asier

Marcelo, Bale and co. get ready with Nivea

Back in 2013, Real Madrid presented Nivea Men as one of the club’s official partners. The agreement reached by Real Madrid and Beiersdorf, owner of the brand Nivea Men, has seen the personal care

Mascherano feels like a Champion with MasterCard

With the 2015 America’s Cup about to kick off in Chile, brands are rushing to launch their latest campaigns activating their relationship with the competition. The latest example of this, one of the main

BT Sport signs Steven Gerrard

BT Sport is making a big effort and investing time and resources to make the broadcasting of next season’s Champions League a huge success. While BT Sport is heavily promoting the upcoming season, we

Nissan chooses Yaya Touré

The Japanese brand, and one of the main sponsors of the Champions League, is designing its marketing campaigns around the Champions League and in the latest TVC, Nissan chose Yaya Touré to give visibility

David Villa continues studying with Kaplan

Spanish star David Villa continues studying English with Kaplan International and giving the brand some visibility and helping them raise awareness. David Villa, now playing for New York City FC, quickly understood that learning

Maurice Lacroix picks Messi and Piqué

Watchmaker and FC Barcelona partner Maurice Lacroix are heavily activating their partnership with the club and in the last campaign they chose Leo Messi and Gerard Piqué to be the stars of the show.