Monthly Archive:: septiembre 2015

Sina adds Eden Hazard to its team

Chelsea playmaker and Belgian football star Eden Hazard has signed a two-year agreement with China’s Sina Sports and will make regular appearances on the online platform, participating in monthly Q&A sessions with Chinese fans,

Raphael Varane enjoys his favourite tunes with JBL

Real Madrid’s defender Raphael Varane has been named a global ambassador for audio brand JBL and will star in the brand’s marketing and communication campaigns beginning this month. The 22-year-old France international will appear

Villa, Lampard and Pirlo ride the bus

New York City FC fans lined up next to a trio of New York City’s iconic tour buses along the West Side Highway to see the unveiling of the new customized David Villa, Frank

Neymar Jr. is as precise as a Gillette

Gillette have announced that Neymar Jr. is to be the brand’s new ambassador for Latin America. The association was made public at a press event at Camp Nou which looked back at some of

From Somewhere: David Villa

David Villa moved to the US to start a new adventure in New York when he signed as the first player ever for New York City FC. He has rapidly gotten used to living

Keylor Navas stays in Madrid but moves to Adidas

The Costa Rican international’s contract with Nike expired at the end of last season and he will now use boots supplied by its German rival, Adidas, which happens to also be the kit supplier

Funtastic times with Messi

Argentinian star Leo Messi keeps adding brands to his portfolio of sponsors and the last one is probably the most unique to date. The latest addition is Funtastic Ltd., which reached an agreement with

Beckham stays classy with Kent & Curwen

Retired English star David Beckham has signed a multi-faceted endorsement deal with British fashion brand Kent & Curwen, adding it to the likes of Belstaff and H&M on his portfolio of fashion partners. As

Betting brands trust former players

Betting brands like Unibet and Bet4TheBest have recently announced new partnerships with former players Glenn Hoddle and Jermaine Jenas to promote the brands. The former has partnered with Glenn Hoddle, who will become the

Neymar Jr. goes denim with Replay

FC Barcelona’s star Neymar Jr. has signed a personal endorsement deal with clothing brand Replay until 2018. Neymar Jr., who is currently appearing in a campaign for the denim brand as part of its

Here is the first Player Social Media Engagement Report by Prime Time Sport

Here we are again with the first players marketing newsletter of the new season, as usual including plenty of activity by brands using football players in their marketing campaigns. And as at Prime Time

Cristiano presents his Legacy

After having conquered the fashion world with his CR7 brand, Cristiano Ronaldo is now exploring new territories and recently launched his new perfume, Legacy, in Madrid, in a ceremony held at the Ramses restaurant

Legends reunited with Laureus

Football legends like Luis Figo, Thierry Henry, Clarence Seedorf, Cafú or Edwin Van Der Sar recently took part in a charity match to support the Laureus Sport for Good Foundation between the All-Star team of Laureus and other

Lucas Silva moves to Marseille with 1m fans

Lucas Silva joined Real Madrid in January 2015 with a long term contract. He is seen in the club as a player for the future and someone who will be important in the years

And the winner is… Herbalife

Some posts work better than others in terms of generating engagement and the ones that work best are usually those that look more organic and natural. However, sometimes pure advertising turns out great and

Neymar Jr is a magnificent platform for PokerStars

When PokerStars signed Neymar Jr as the brand’s global ambassador, they were aware of his dimension and his influence in the digital space. With 54m fans on Facebook and another 30.7m on Instagram, he

Sharing a Haig Club with Beckham

David Beckham was a late bloomer when it comes to social media but he is making the best of it. With already 11.5m followers on Instagram (his only official account) he is able to

CR7 gets more than 3m engagements in the summer

Cristiano Ronaldo actively promotes his own brand CR7 and he often posts pictures of CR7‘s new shoes, underwear or shirts. In the past two months the brand got more than 3m engagements only on

Sacoor Brothers calls bingo with Cristiano

One of Cristiano Ronaldo‘s partners is Portuguese fashion brand Sacoor Brothers. We have seen all sort of posts by Cristiano promoting the brand and different adverts presenting the new products. The last time that

Natural promo works well for Nike

Cristiano Ronaldo has an impressive critical mass on social media and brands working with the Portuguese star have a huge opportunity to reach a wider audience through the player. With 106m fans on Facebook
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