David Beckham was a late bloomer when it comes to social media but he is making the best of it. With already 11.5m followers on Instagram (his only official account) he is able to help brands promote their products and reach a wider audience (potentially 11.5m people). David Beckham calls for using a more organic approach when he promotes his partners on social media and the last post for Haig Club is a good example. Beckham was inviting his fans to enjoy a good whiskey and to enjoy the evening and he got more than 445k engagements and an engagement rate of a 4%. That is people who directly engaged with the “ad”. Not taking into account the large amount of people who see it but don’t interact with it.