Cristiano Ronaldo has an impressive critical mass on social media and brands working with the Portuguese star have a huge opportunity to reach a wider audience through the player. With 106m fans on Facebook and 28.7m on Instagram he can potentially reach almost 135m people only with these two platforms. The truth is that results are very good and brands reach excellent levels of engagement and recognition.
Cristiano is intensively using social media lately and he is getting his fans used to seeing good morning/good night pictures on his Instagram/FB. In the post that can be seen below, Cristiano Ronaldo is wearing Nike trainers and he got more than 1.8m engagements.