Brand Activation Archive

England and Liverpool FC midfielder Adam Lallana unleashed his inner assassin at a revolutionary photo-shoot to celebrate the launch of Assassin’s Creed Unity, ahead of England’s important European Championship Qualifying match against Slovenia. The

  Álvaro Negredo moved to Valencia last summer and the club is already including the player in most of the promotional activities that the club does with their different partners and sponsors. Negredo is

Atlético has a few very international partners such as Huawei or Azerbaijan. What better to promote a global brand like Huawei than using international players from all around the World? Atlético has been growing fast

Brazilian superstar Neymar Jr. has been one of Clear‘s ambassadors for a while and he has produced several printed adverts and TV commercials with the brand. Following the steps of Cristiano Ronaldo, who is

French star Zinédine Zidane has been the global ambassador of the Danone Nations Cup for the last 5 years and in this year’s edition, Zidane encourages kids to “Believe in their dreams” as he

Puma has made some big investments in football to get closer to Nike and Adidas and one of the brands biggest plays was being named official partners of Arsenal FC. The brand has some

Fernando Llorente is the new face of LG Spain and he features in the brand’s latest campaign next to Spanish TV celebrity Miki Nadal. The campaign, which is mainly digital and  has a dedicated

BBVA recently announced via Twitter that FC Barcelona’s Claudio Bravo will be the bank’s new ambassador in Chile. The player will be representing values he shares with BBVA such as teamwork, effort, commitment and

Last March Iker Casillas was unveiled as one of Hyundai‘s new ambassadors and he’s been doing activities and events with them ever since. The outcome of Brazil’s World Cup was not great for Spain

Police announced that the brand would extend the contract with Neymar Jr. and hence the Brazilian player is, one more year, the star of Police’s new campaign. The player models for second consecutive year

England and Liverpool’s star Daniel Sturridge joins Sainsbury’s in a new, long-term partnership. Following the steps of former England’s captain David Beckham, Sturridge will be the face of several initiatives including Active Kids, to

The Three Lions have taken on their most challenging opponent yet as the England Footballers’ Foundation (EFF) team up with Unicef. The new four-year partnership with the world’s leading children’s organisation will help tackle

  Mahou is one of Real Madrid’s partners and we have seen the brand actively activate this partnership through first team’s players. Last summer Gareth Bale was exclusively (branded) interviewed and in this occasion

It’s not a secret that Cristiano Ronaldo is nowadays Nike‘s finest ambassador, at least amongst football players. Such is his popularity that the brand created a new line of boots with his name: Nike

Andrés Iniesta is a very popular player and an ambassador for brands like Nike, Arcos, Kalise or Powerade. One of his partners is Sony, and he has done quite a few things with them,

Manchester City and England star James Milner became the second Premier League player of the season to support the PlayStation Schools’ Cup, as he recently made a surprise appearance at The East Manchester Academy.

Jesús Navas is one of Nike‘s ambassadors and known to be one of the fastest players. In this occasion Nike chose him for a campaign that the brand did in Manchester City’s stadium, where

Diageo announced a few months ago that they would work with David Beckham as the brand’s ambassador. Later on, it was announced that he would launch his own single grain Scotch named Haig Club.

US star Landon Donovan is one of Gatorade‘s ambassador and he has been with the brand for a while. He is a football (soccer) idol in the US and probably the most recognizable football

Insurance brand Pelayo has a long standing relationship with the Spanish National Team and the brand recently announced that both parts are extending their partnership. Pelayo and the Spanish National Team have been together