Brand Activation Archive

Thierry Henry announced his retirement from football when the season ended and he has joined Sky Sports as a football expert and ambassador since the start of 2015. As we can see in the

Promoting a brand through an interview is a common practice in the UK. The brand organizes a phot shoot and a series of interviews and the media gathered in the event commits to publish

“Red Bull gives you wings”… and Neymar Jr. must have certainly felt this way. The Brazilian ambassador of Red Bull went for a ride with Rally Champion Sébastien Ogier and could experience first-hand how

Beats by Dre is one of these brands that invest a lot of time and effort on their marketing campaigns. Last summer we could see an amazing advert pre World Cup, featuring a dozen

A few months ago knives manufacturer Arcos announced the renewal of their partnership with Andrés Iniesta. Thus, Iniesta will be Arcos’ ambassador for one more year and the brand is making the best of

Before the end of last year football superstar Zlatan Ibrahimovic signed a personal endorsement deal with Vitamin Well from his native Sweden. The Paris Saint-Germain striker will promote the health drink brand as it

Andrés Iniesta has invited one lucky person the opportunity to come and stay with him and his family in their beautiful Spanish vineyard, located in the heart of the Castilla-La Mancha wine region. As

Sony has partnered with Arsenal and France international footballer Olivier Giroud for its latest ‘Microtising’ campaign to highlight the superior colour and detail of 4K TV technology. The latest ‘Microtising’ campaign will see the

Jesús Navas conceded an exclusive interview and spoke at the launch of EA Sports FIFA 2015 last month. The player was chosen by EA to take part in a photo shoot and to speak

Following in the footsteps of Oliver Kahn and Michael Konsel, yet another world-class ex-goalkeeper will join the Tipico ranks: the sports betting provider announced by the end of the year that Peter Schmeichel would be the

Former Premier League player Park Ji Sung was recently announced as a global ambassador for AirAsia. The South Korean star will feature in print and video advertisements and make appearances at events for the

Atlético de Madrid’s midfielder Mario Suárez has been chosen by Braun to be the ambassador of the newest Braun Series 7 next to Spanish actor Jesús Castro. Last year we could see Spanish International

Clothing brand Jack & Jones has partnered with FC Barcelona’s Marc Bartra and Real Madrid’s Dani Carvajal to promote their new collection. Both players feature in the new adverts of the brand, in Spain,

A few months ago car manufacturer Nissan announced that Yaya Touré would join their portfolio of global ambassadors and help the brand activate their sponsorship of the Champions League. Next to other stars like

The French star is the face of the Spring/Summer 2015 collection of MANGO Man. Just like Gerard Piqué did in the past, in this occasion is the former Real Madrid player the one who

Samsung is another of the brands that has just launched a Christmas themed campaign in Spain. In this occasion the brand has used Spanish defender David Navarro, from Levante U.D. Samsung claims that we

EA is one of the brands that included its football ambassadors in FIFA15‘s latest Christmas campaign. In this occassion Messi, who has been the global ambassador of the brand for a few years, plays

Not only clubs use their players for their Christmas promotions and communications. There are brands, like beer brand Mahou, that decide to include their ambassadors in their Christmas campaigns to give some extra visibility

Lionel Messi is, once again, the star of the latest advert by Turkish Airlines. In this occasion the argentinian star shares protagonism with African idol Didier Drogba. The airline produced a clever advert to promote

Xavi Hernández recently launched, in a largely media followed event (see example from AS below), his new Campus to be held in Egypt for the first time. After 16 consecutive years of holding Campus