A few months ago knives manufacturer Arcos announced the renewal of their partnership with Andrés Iniesta. Thus, Iniesta will be Arcos’ ambassador for one more year and the brand is making the best of it. The brand is intensively using Iniesta in their promotional campaigns and contests and they are also using the pack of appearances and events that the player agreed to do with the brand.
We have recently seen him cooking, visiting Arcos’ factory and posing for the media and conceding exclusive interviews. Since Iniesta is a huge football celebrity, all he does is of capital importance for the media and his last interview and event with Arcos was covered by different publications and granted great exposure to the brand as we can see in the example (Marca) below these lines.