Promoting a brand through an interview is a common practice in the UK. The brand organizes a phot shoot and a series of interviews and the media gathered in the event commits to publish the outcome of the interview along with a picture of the photo shoot and a comment on the brand.
(Video) Gaming is one of the industries that makes the best of this formula, which provides great exposure to brands. For companies like EA, Ubisoft or Playstation it’s a recurrent way of promoting their games and below these lines we can see a few recent examples, similar to others we have seen in the past with Raheem Sterling, Willian, Juan Mata or Mikel Arteta.
Aaron Ramsey for EA:
César Azpilicueta promoting Call of Duty:
Fraser Forster for Playstation:
David Meyler for EA:
Nemanja Matic and Harry Kane promoting “The Crew” by Ubisoft: