US automotive manufacturer Chevrolet has recently announced that the brand has signed an endorsement deal with Brazilian national football team manager Dunga, proving once again, that managers and former players are very appealing to brands
The PSV and Netherlands winger, Memphis Depay, will endorse the American brand for a multi-year period, starting immediately. He will wear Under Armour’s soon-to-be-launched boots in matches and training sessions. He will also appear
Arsenal and England’s forward Theo Walcott has been recently signed by Adidas, ending his long relationship with Nike. In a move that has surprised some, Walcott will not only wear Adidas’ adiZero F50 on
Liverpool FC and England’s midfielder Jordan Henderson has been added to the portfolio of ambassadors of MaxiNutrition. Henderson joins rugby players Chris Robshaw, Courtney Lawes, George North, boxers Amir Khan and Anthony Ogogo and triathlon
José Mourinho has signed yet another personal sponsorship with Polish food manufacturer FoodCare. He will star in the newest sports marketing campaign by the brand, entitled “The best coaches recommend”. The Portuguese manager lives
Leicester City’s goalkeeper Kasper Schmeichel has signed an extension to his sponsorship and supply deal with Precision Goalkeeping. The 28-year-old Dane first signed a deal With The Nottingham-based company in 2010, and has his
In an unusual partnership, Xavi and Luis Figo recently became the new faces of dental clinic Dentix. Both players have been unveiled as the new ambassadors of Dentix and the clinic’s methods in a promotional
Thierry Henry announced his retirement from football when the season ended and he has joined Sky Sports as a football expert and ambassador since the start of 2015. As we can see in the
Cristiano Ronaldo has started 2015 with yet another partner in his portfolio. Sacoor Brothers, the Portuguese lifestyle fashion brand that launched in 1989 its first boutique in Lisbon, has chosen Cristiano Ronaldo as their
Before the end of last year football superstar Zlatan Ibrahimovic signed a personal endorsement deal with Vitamin Well from his native Sweden. The Paris Saint-Germain striker will promote the health drink brand as it
Last month Atletico Madrid’s coach Diego Simeone was announced as the outstanding ambassador for the Madrid-Buenos Aires route Air Europa. During the month of December Simeone featured as the new image of the airline
Following in the footsteps of Oliver Kahn and Michael Konsel, yet another world-class ex-goalkeeper will join the Tipico ranks: the sports betting provider announced by the end of the year that Peter Schmeichel would be the
Football icon David Beckham and his long-term business partner Simon Fuller have entered into a worldwide licensing joint venture with Global Brands Group (GBG). The partnership is an equal partnership – Global Brands Group
Former Premier League player Park Ji Sung was recently announced as a global ambassador for AirAsia. The South Korean star will feature in print and video advertisements and make appearances at events for the
Atlético de Madrid’s midfielder Mario Suárez has been chosen by Braun to be the ambassador of the newest Braun Series 7 next to Spanish actor Jesús Castro. Last year we could see Spanish International
Following the steps of other players like Cristiano Ronaldo, Paris Saint-Germain striker Zlatan Ibrahimovic –who can add this one to his recent deals with Volvo and Vitamin Well– announced by the end of the
Clothing brand Jack & Jones has partnered with FC Barcelona’s Marc Bartra and Real Madrid’s Dani Carvajal to promote their new collection. Both players feature in the new adverts of the brand, in Spain,
The French star is the face of the Spring/Summer 2015 collection of MANGO Man. Just like Gerard Piqué did in the past, in this occasion is the former Real Madrid player the one who
Lionel Messi is, once again, the star of the latest advert by Turkish Airlines. In this occasion the argentinian star shares protagonism with African idol Didier Drogba. The airline produced a clever advert to promote
German midfielder Max Meyer has been named as Nissan‘s latest brand ambassador, as the car manufacturer continues to activate its Uefa Champions League sponsorship. Meyer will join Manchester City’s Yaya Touré, FC Barcelona’s Andrés