Manchester City’s midfielder Yaya Touré has become the first player to be named Confederation of African Football African Footballer of the Year four years in a row and has arguably become the best African
Last December Argentinian star Sergio “Kun” Agüero was named Player of the Year by the Football Supporters Federation, replacing Uruguayan Luis Suárez -winner of the last edition- and proving his excellent moment. The Argentine was
Proving his excellent momentum and how vital and decisive he is on the pitch, Agüero was awarded by Barclays Premier League last month. Kun scored three goals and bagged 2 assists in November and was
Christmas is getting closer and players like Lionel Messi, Cristiano Ronaldo, Cesc Fàbregas, Kun Agüero or Alexis Sánchez are sharing some pictures of their families, Christmas trees, pets or Christmas decorations with their fans and
Samsung is another of the brands that has just launched a Christmas themed campaign in Spain. In this occasion the brand has used Spanish defender David Navarro, from Levante U.D. Samsung claims that we
Philipp Lahm and his teammates invite their fans to celebrate Christmas with a classic. The German club understands how important it is to connect with fans and in this occasion, a good representation of
EA is one of the brands that included its football ambassadors in FIFA15‘s latest Christmas campaign. In this occassion Messi, who has been the global ambassador of the brand for a few years, plays
Not only clubs use their players for their Christmas promotions and communications. There are brands, like beer brand Mahou, that decide to include their ambassadors in their Christmas campaigns to give some extra visibility
Rio Ferdinand, Joey Barton, Charlie Austin and even Harry Redknapp and Glenn Hoddle are among the players and staff to sign the famous “Merry Xmas Everybody” by Slade. A fun way to create an
Everton FC is another of the clubs that use their players to get to their fans during Christmas. In November we could see Samuel Eto’o and Steven Pienaar giving ideas to fans and advising
FC Barcelona also invites you to celebrate Christmas with its players. Like their next rivals in the Champions League (Manchester City FC), the club has created an advent calendar to create a Christmassy atmosphere
Clubs use their players not only in their commercial campaigns but also in their communications and messages. Players are a very powerful marketing tool and they are enormously helpful when it comes to reaching
Xavi Hernández recently launched, in a largely media followed event (see example from AS below), his new Campus to be held in Egypt for the first time. After 16 consecutive years of holding Campus
Sergio “Kun” Agüero recently released his autobiography, “Born to rise”. The book explains Agüero’s story with plenty of details and anecdotes and it includes a very special guest. Foreword of the book is by
John Terry is this month news for two different reasons, his support to London Poppy Day activities and his 500 match as Chelsea’s captain. On the one hand, he has been actively supporting London
We have seen some players publishing their autobiographys in the past few weeks. The likes of Rio Ferdinand and Kun Agüero have recently released them and FC Barcelona’s star Luis Suárez is yet another
Atletico Madrid’s manager, Diego Pablo Simeone has joined this year’s edition of the charity campaign “Un juguete, una ilusión”, organized by Spain’s National Radio (RNE) and the foundation Crecer Jugando, whose objective is to
Pablo Zabaleta joined forces with fellow Argentinians Ángel Di María and Marcos Rojo prior to the derby of Manchester. Zabaleta, Di María and Rojo turned coaches for the afternoon on the Friday prior to
Every year around these dates there’s an event that can’t be missed in Munich. That is Bayern Munich’s traditional trip to Oktoberfest, the huge beer festival held in Bavaria. For some, including Xabi Alonso
Manchester United legend Rio Ferdinand is doing more things than ever off the pitch and he recently presented his autobiography #2sides at London’s Mayfair Hotel. Tennis legend Boris Becker, England rugby player Ugo Monye,