Swedish legend Zlatan Ibrahimovic became an ambassador for the South Korean electronics giant Samsung. Starring in the new campaign “What’s next”, the current Los Angeles Galaxy star explains why this relationship has a long-term future: “Personally, I’m a tech freak. I want all the latest technology”.
“Luckily, I’m now working with the world’s best tech company, so I’m in good hands. For me technology is the future. I see no technology development limitations just as I do not see any restrictions on myself. Both me and Samsung are challenging how things are done and together we will have the opportunity to inspire people to think about the future and challenge themselves”, added Zlatan Ibrahimovic.
Eva Carrero, corporate marketing director at Samsung Nordic, described this perfect fit: “Zlatan is very passionate about technology and our DNA fits well in with his”.
Zlatan is expected to test Samsung’s new products in completely new ways and it’s been captured in a series of short ads, where he promotes Samsung Gear, smart TV’s and all sort of products for the brand.