Mourinho in Jaguar’s new ad

Jose Mourinho is the star of the latest TV ad from Jaguar

Jose Mourinho was announced a few months ago as the new ambassador of the F-TYPE Coupé in the UK and as the first customer to receive one of the brand’s new model.

In March, Mourinho joined Jaguar Land Rover UK Managing Director and Jaguar Design Director at the official UK launch event for the new F-TYPE Coupé in London, and a month later, in April, the new Jaguar F-TYPE Coupé advertisement featuring Sir Ben Kingsley, Tom Hiddleston and Mark Strong was aired in the UK.

The brand continues with its marketing campaigns and in the latest one, Chelsea’s manager Jose Mourinho explains that, despite what it might seem, he is not fearless. In fact, he says that every ambitious man is fueled by fear and that a man fueled by fear is a man to be feared.