Beckham Makes his own Rules
Haig Club has reactivated once again its partnership with David Beckham to launch a new clubman drink. The former English captain has been collaborating with Haig for the past 2 years and it has given the brand great visibility and put it on the map. If your brand objective is raising awareness, nothing better than a model-like footballer, who has had a long and successful career, and whose face is recognized by most. The new TV commercial, starring the English football legend, is called: Make your own rules. In the commercial, we see people enjoying the whisky from Haig Club, while a woman narrates the none written rules about whisky and how it should be drank.
The Englishmen also took the opportunity to share the commercial on his official Instagram account, helping the brand get some extra visibility (+815k views in under one week), and reaching out to his 30m followers. Haig Club and Beckham have always been very close, the Scottish brand has always used David as the face of the brand, and thanks to the player the brand is getting more and more popular all around the globe.