Pepsi Max – official sponsor of the UEFA Champions League – recently collaborated with Primetubers for the launch of its latest campaign. The American company created the blue card concept to reinforce their positioning as an official sponsor of the competition and recruited some of the best football players including James, Agüero, Kompany and De Gea for their TVC. A campaign where you can win prices by scanning a can of Pepsi Max.
Primetubers then translated the blue card campaign into YouTube’s language. And how did they do it? You only need some of the best YouTubers of football content: DjMaRiiO (1.2 million subscribers) Tobbalink (410k subscribers) and Doctore Pollo (460k subscribers) explaining the action to their audience and encouraging them to participate in a very special contest.
The fans had to upload an original picture on Twitter with a Pepsi Max. The winner’s prize then, was meeting his Youtube idols and doing some football challenges with them thanks to Pepsi Max.
The results of the action have been a great success: 1.5 million views with the 6 videos posted on YouTube, 80k likes on YouTube, more than 1000 tweets with #MAXFUTBOL, 710k impressions on Twitter, 510k accounts reached on Twitter.
A fun, engaging and viral action which has helped Pepsi Max to strengthen the brand’s positioning as a UEFA Champions League sponsor.