The new commercial of FC Barcelona superstar Lionel Messi for Tata Motors has been released at the beginning of this month. The Argentinian – who is one of its global ambassadors- appears driving the new Tiago model through the streets of Barcelona.
Messi, presents the renamed Tiago – that wasformerly named Zica- a decision taken by the Indian company because of the growing pandemic of Zika virus. During the TVC Leo Messi greets different people that he crosses along the way. The new name Tata Tiago, is named in honor of the Portuguese player Tiago Mendes, a name chosen by the winner of a contest launched to rename this vehicle. More than 37,000 people participated in the contest. Also, in the case of Messi, could be a tribute to his eldest son, Thiago.