A good case study in which we can see with numbers the real impact of Youtuber campaigns is the one with Panini stickers.
Some of the main FIFA Youtubers in Spain – including DJMaRiiO, Cacho01, Tobbal, Pumus or FdeFifa – activated an action with Panini in which they opened the new collection of stickers simulating the FIFA “pack opening” they are used to share on their YouTube channels. All the campaign was a branded content action to promote the new Panini stickers, Adrenalyn XL 2016.
The success was huge, with more than 764k views on their Youtube channel in a total of 10 videos. Taking advantge of the existing collaboration between Panini and La Liga, the Italian company decided to choose Youtubers for this tactic action to raise awareness and to give visibility to the new products.
Here you can see some videos of the action by some Youtubers: