Italian international footballer Andrea Pirlo, now playing in the US for MLS team New York City FC, is the image of Garnier Fructis in Italy and as we can see in the video above these lines Pirlo is the principal actor of the new spot of the Anti-dandruff that can be seen on Italian TV.
“The passion, teamwork and energy are some of the strong values that football shares with Fructis” – says Matteo Ciuti, brand manager Garnier-.
Pirlo seemed to be the best choice for the brand given that his hair has always been one of his most distinctive features. The brand has adopted a communications strategy where football ambassadors are a fundamental part. Not only Fructis works with Andrea Pirlo, but the brand also counts with Juventus’ midfielder Claudio Marchisio as a brand ambassador.
The Italian figure took the opportunity to share the action on his personal Instagram, thus helping the brand to reach a wider audience and to gain some visibility on the net: