Robert Lewandowski is the new ambassador of Huawei, the biggest IT device manufacturer worldwide. The popular striker of Bayern de Munich will be promoting Huawei in different countries of Central, North and East of Europe.
Lewandowski, who is also the captain of the Polish National Football Team, seems to be the perfect ambassador for the firm as both have reached success by following the same principles.
In the words of Mr. Wang Yanming, President of Huawei Central East Europe and Nordic Region Consumer Business: “Robert Lewandowski proved that with the passion and lots of hard work, success will eventually come to you. He made the little boy dreams of becoming a professional football player possible which matches our company’s slogan ’Make it Possible’.”
Above these lines, you can see Lewandowski’s first TVC for the brand. The Polish star is the latest addition to Huawei’s portfolio of football ambassadors and he joins the likes of Alexis Sanchez or James Rodriguez, proving once again that football ambassadors are an excellent marketing and communications platform.