Brands like Nike, Adidas or, most recently, New Balance are doing an excellent job promoting their products and giving visibility to the brand. Adidas has done a fantastic job with their campaign “There will be haters” and the German brand recently launched their latest campaign “Take it/Take today”. Using three of its biggest football ambassadors, Messi, Gareth Bale and Luis Suárez, together with other Adidas‘ ambassadors across different sports, the brand has launched a TVC and a series of short videos to give visibility to the brand. Adidas is not promoting any specific product with this campaign but just trying to raise awareness and gain strength and reinforce its position in front of its competitors.
Below these lines you can see the short videos that the brand produced with Messi, Bale and Suárez.
“I play each game as if it was the last. I live the day.” – Leo Messi
“Today doesn’t know how hard I worked to get here.” – Gareth Bale
“I don’t think about yesterday’s headlines. I can’t live in the past. I live in the moment.” – Luis Suárez