Social Media Archive

Prime Time Sport Youtubers visit Marca

Prime Time Sport Youtubers Doctore Pollo, DJMariio and Cacho 01 (from left to right in the picture) visited the studios of Marca, the largest Spanish speaking sports newspaper in the world. The three of

Lucas Silva getting ready for a demanding summer

Real Madrid’s Lucas Silva is preparing for the demanding summer that lies ahead of him. The Brazilian midfielder, who is currently playing on loan at Olympique Marseille, is enjoying plenty of minutes on the

Natural promotion vs. advertisement with Ronaldo

Being the most followed athlete on social media, Cristiano Ronaldo is a good source to understand when social media works for brands and when it doesn’t work so well. With the examples below we

Feels like an ad: When social media doesn’t work

Leo Messi is one of the most influential athletes in the world, and certainly shares the podium of footballers with Neymar Jr. and Cristiano Ronaldo. On social media it’s no different. But having a

Connecting with your sponsors by Neymar Jr.

Neymar Jr. is one of the few players with many sponsors and endorsements. Sometimes it’s easy to loose perspective and to distance yourself from your partners when you have several, and that is why it’s

Sergio Agüero in the selfie of the year

Chinese President Xi Jinping and English Prime Minister David Cameron visited Manchester City’s academy, also known as CFA (City Football Academy), where they were received by City’s Chairman Kahldoon Al Mubarak. who also showed

Time is of the essence for Unai Emery

Sevilla FC’s manager Unai Emery recently attended an event in a downtown jewellery in Seville to present his agreement with the timing brand CT Scuderia. This agreement proves that managers are highly appreciated commercially

Casillas looks after his smile

Dental care specialists Dentix recently announced that Iker Casillas would follow the steps of former team mates and fellow footballers Figo and Xavi as the ambassador of the brand. The international goalkeeper attended an

Iker Casillas protected by Arriaga Asociados

Oporto’s and Spain’s goalkeeper Iker Casillas has become the image of a Spanish law firm, Arriaga Asociados, specializing in defending people affected from banking products. Casillas invested nearly half a million euros in shares of

Iniesta is a hero but… is he James Bond?

Sony Pictures Spain recently launched a campaign to promote the latest movie from the James Bond series, Spectre. To promote the movie, Sony dressed up Spanish sports heroes Andrés Iniesta (football), Ricky Rubio (basketball)

Here is the first Player Social Media Engagement Report by Prime Time Sport

Here we are again with the first players marketing newsletter of the new season, as usual including plenty of activity by brands using football players in their marketing campaigns. And as at Prime Time

Cristiano presents his Legacy

After having conquered the fashion world with his CR7 brand, Cristiano Ronaldo is now exploring new territories and recently launched his new perfume, Legacy, in Madrid, in a ceremony held at the Ramses restaurant

And the winner is… Herbalife

Some posts work better than others in terms of generating engagement and the ones that work best are usually those that look more organic and natural. However, sometimes pure advertising turns out great and

Sharing a Haig Club with Beckham

David Beckham was a late bloomer when it comes to social media but he is making the best of it. With already 11.5m followers on Instagram (his only official account) he is able to

CR7 gets more than 3m engagements in the summer

Cristiano Ronaldo actively promotes his own brand CR7 and he often posts pictures of CR7‘s new shoes, underwear or shirts. In the past two months the brand got more than 3m engagements only on

Sacoor Brothers calls bingo with Cristiano

One of Cristiano Ronaldo‘s partners is Portuguese fashion brand Sacoor Brothers. We have seen all sort of posts by Cristiano promoting the brand and different adverts presenting the new products. The last time that

Natural promo works well for Nike

Cristiano Ronaldo has an impressive critical mass on social media and brands working with the Portuguese star have a huge opportunity to reach a wider audience through the player. With 106m fans on Facebook

Gerard Piqué casually gets more than 180k engagements

Celebrities have become a highly valued marketing platform, particularly when they use their social media accounts to promote a brand. Nowadays, all marketing campaigns and agreements incorporate a social media component. Such is the

Casillas back to Madrid with Futbol Factory

Iker Casillas was recently spotted in Madrid when he attended a marketing event with his new partners Fútbol Factory. Moving to Portugal and leaving Real Madrid has been a tough decision for the player

Kun Agüero trains with Puma #nomatterwhat

German sportswear giant Puma is competing against the likes of Nike and Adidas to earn its space in the football industry. It’s a very tough competition and that’s why the brand always makes the