The PSV and Netherlands winger, Memphis Depay, will endorse the American brand for a multi-year period, starting immediately. He will wear Under Armour’s soon-to-be-launched boots in matches and training sessions.
He will also appear in global marketing activities for the brand and assist in the development of future football boots, apparel and equipment.
“On and off the pitch I’m always ready for the next chapter in my life,” said the 21-year-old. “I wanted Under Armour in my corner because they will help me elevate my game until I reach my dreams. I’m going to help Under Armour bring the impact they’ve had in American football, basketball and sport performance to the football pitch.”
Depay, one of the standout stars for the Netherlands at last year’s Fifa World Cup, has netted 21 goals for PSV this season in all competitions.
“Memphis is one of the World’s best young footballers and is a great addition to our brand’s elite athlete roster,” said Peter Murray, the vice president of global brand and sports marketing at Under Armour.
“His star continues to rise and we’re excited to help him reach new heights with our innovative footwear, apparel and digital training tools.”
Under Armour has ramped up its soccer marketing efforts considerably in recent months. Since signing a kit deal with Premier League side Tottenham Hotspur in 2011, the brand has entered into technical partnerships with three Mexican sides – Colo-Colo, Toluca and Cruz Azul – and added US international Jermaine Jones to its ambassadorial roster.