Brand Activation Archive

The new season is underway and Sky Sports chose its biggest ambassador again to promote the new season and the brand’s football offer. One more time, English legend David Beckham, who has been working

Messi, Neymar or Cristiano Ronaldo are the most marketable football players of the momento. However, success on the pitch is usually translated into success off of it, and that is what recently happened to

Colombian and Real Madrid star James Rodríguez has recently agreed a personal endorsement deal with fashion brand Calvin Klein. Despite not shining on the pitch as much as he did in previous seasons, James

Italy’s #1, Gianluigi Buffon, has signed a new endorsement deal with Italian mattress manufacturer Magniflex in what is another surprising collaboration, in the same sector where Andrés Iniesta reached an agreement (with Dormity) a

Primetubers keep delivering outstanding results for M&M’s and on the 2nd of July the popular and colourful brand organized a fantastic event with the presence of DJMariio, Cacho01, DoctorePollo, Tobbalink, Pumuscor and IamSteve. On

Zlatan Ibrahimovic retired from international football in June after taking part in the Euro 2016 with Sweden. After several years playing for the national team and, lately, captaining it, Zlatan decided to step aside

Ahead of the Euro 2016, Del Piero and Marchisio partnered with Unieuro to launch the campaign “Social Ola” to support Italy. The campaign worked very well through social media, probably because the Unieuro campaign

Watchmaker Hublot made history during the Euro 2016 in France as the brand celebrated the return of the tournament with two of the most legendary figures in football history. Despite being known for not

French telecoms operator SFR has named French international football player Dimitri Payet as its new ambassador for La Reunion, Guadeloupe, Guyana, Martinique and Mayotte. As part of the two-and-a-half year deal the West Ham United

Keylor Navas is the star of a new advertising campaign from the Costa Rican Tourism Board (ICT) that seeks to attract more European tourists to the Real Madrid’s home country. ICT is working alongside

Back in 2014, during the World Cup semifinal in Brazil, Javier Mascherano used all his leadership and motivational skills with his goalkeeper, Sergio Romero, telling him that he would be the hero of the

Cristiano Ronaldo keeps signing endorsement deals all over the world and one of the most recent ones has been with the Cypriot-based trading firm XTrade. The Portuguese star is certainly one of the most

The sportswear brand Adidas – one of the official sponsors of the EURO 2016 –  has reactivated the “First Never Follows” campaign with one of its ambassadors and main figure of this year’s tournament Gareth Bale. The Welsh

It seems like Wayne Rooney and Co. are enjoying their global partnership with 20th Century Fox. After the teasers of Deadpool and X-men Apocalypse Wayne Rooney and his teammates have shown off again their acting skills

Arsenal and Germany football player Mesut Özil has been named as an ambassador for the German carmaker Mercedes-Benz, which is also one of the main partners of the German national team. The former Real

Nike has launched its campaign for the EURO 2016 and they have done it in style with its biggest football ambassador Cristiano Ronaldo. To make the most of all the attention that the competition is generating, the American

Former PSG player Zlatan Ibrahimovic has finally announced it. The Swedish star has been one of the most influent ambassadors for Nike for a long time but he has decided to make plans of his own.

Beats by Dre has done it again. A big football competition is here and the popular consumer electronics brand has taken the opportunity to gain some visibility and to capitalize the momentum generated by

Very few people hesitate when asked about the top3 most marketable football players. Messi, Neymar and Cristiano Ronaldo are on the back of everybody’s minds. They keep signing deals and partnering with brands, thus

Harry Kane recently received the golden boot award in England, consequence of the 25 goals that he scored for Tottenham last season. He is now in France with the national team to try to