Cristiano Ronaldo keeps signing endorsement deals all over the world and one of the most recent ones has been with the Cypriot-based trading firm XTrade. The Portuguese star is certainly one of the most recognizable faces of the football industry and XTrade chose him to be the ambassador of the brand as the firm looks to grow its reach. XTrade provides digital trading platforms for consumers to trade on live market price movements. The partnership was announced months ago by Cristiano Ronaldo on his Twitter account, helping the brand reach out to his more than 45m followers.
Discussing the deal, the Real Madrid forward said: “To be the best, you need the best. That is why I have chosen to partner with XTrade, one of the best digital trading platforms.”
Mark Leigh, XTrade’s head of operations added: “We are very excited to have Cristiano Ronaldo as our partner. We recognise strong similarities between us, as we both strive to be the number one performers in our fields. The partnership is an opportunity to support one of the world’s most exciting talents, while promoting our innovative online CFD trading products.”
The brand is actively using Cristiano Ronaldo on its website and promotional campaigns to attract football fans and to increase its presence in the football industry.