Primetubers keep delivering outstanding results for M&M’s and on the 2nd of July the popular and colourful brand organized a fantastic event with the presence of DJMariio, Cacho01, DoctorePollo, Tobbalink, Pumuscor and IamSteve. On the back of other successful campaigns that the brand had done with Primetubers, and with the objective of giving visibility to its products and engage with M&M’s young consumers, the brand organized “The ultimate match”, where subscribers would have the chance to play a football game with their idols for the first time.
The campaign was activated online and offline to create unique content to promote M&M’s products. The different videos that were posted on the youtuber’s channels got more than 3.5m views, giving M&M’s an amazing exposure and brand visibility. A fantastic campaign for all parts with crowded stands and highly engaged youtubers, who constantly shared their experience on social media, giving great visibility to M&M’s. Above these lines you can see a video-summary of the event.