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By the end of 2017 it was announced that FC Barcelona striker Luis Suarez, would be the new face of Tourism Malaysia to promote the country among millennials. A year long partnership with the

Football fans are a key target for betting brands and football legends are a fantastic way to engage with them and to attract their attention. We have seen it over the years and most

Argentinian star and five-time Ballon d’Or winner Lionel Messi will serve as a brand ambassador for the Chinese dairy products manufacturer Mengniu Group, adding to his large portfolio of partners, which includes brands and

Beko, the leading domestic appliance brand in Europe, has become the new main global partner of FC Barcelona – alongside Rakuten and Nike – and has extended its sponsorship agreement with the football club,

EA Sports and its most popular title FIFA are experts when it comes to creating innovative and engaging content around football. On this occasion, the brand put together musician Noel Gallagher and Manchester City

Players like Kyle Walker, Leroy Sané, Ilkay Gündogan or Bernardo Silva signed for Manchester City because they believed in the project and they wanted to win trophies playing the best football. This is quickly

Germany and Juventus player Sami Khedira has been announced as the new ambassador of Porsche’s ‘Turbo for Talent’ project, a youth development programme, which was launched by Porsche in 2012 to support talented young

Retired English and Chelsea football star Frank Lampard was unveiled a few months ago as a brand ambassador for nanoM, a company which has founded a specialist facility to help current and former athletes

Some of our Primetubers had the opportunity to watch live the round of 16 Uefa Champions League thanks to Nissan, an official sponsor of the competition. The brand wanted to gain some visibility and to

Some of the Primetubers attended the launch event of the new Adidas boots by Leo Messi. RobertPG, DjMaRiiO, IamSteve and KokoDC were chosen by Adidas to attend the launch of the new ADIDAS NEMEZIZ and help

Following a collaboration with French luxury skincare label Biotherm Homme, David Beckham has now unveiled his first global grooming brand, House 99, made in conjunction with L’Oréal Luxe. Beckham announced it on his official

Using the popular formula of photo-shoot + exclusive interview that we have seen so many brands use in the past -particularly in the videogame industry (e.g. Ubisoft, EA, Playstation, etc.)-, Jan Vertonghen posed for

Back in June 2017, Spanish star Andrés Iniesta signed a 2-year contract with UFX to become the global ambassador of the online trading brand. The company declared then that Iniesta would be an integral

Brazilian star Neymar was recently unveiled as a global brand ambassador for Chinese electronics brand TCL. The endorsement deal runs for two years and will see the 26-year-old star in TCL television and print

Uber Egypt announced via Twitter that Liverpool striker and Egypt international Mo Salah will be used for the company’s advertising campaigns in the country as well as promoting merchandise. Salah, who is capitalising on

Bayern Munich’s striker Robert Lewandowski, who will captain the Poland national team in the next World Cup in Russia, has been named as a brand ambassador for sports drink brand Oshee. His huge popularity

FC Barcelona star and businessman Gerard Piqué, embarked on a new adventure a few months ago when he declared that he wanted sports journalism to be more transparent and made for the players and

A good example of a player capitalizing on his success and good performances on the pitch is the exclusive branded interview that Ivan Rakitic did with Marca to promote the powerful and elegant Ford

Argentinian FC Barcelona superstar Lionel Messi signed at the end of 2017 a personal endorsement deal with Sirin Labs that exemplifies how the world is evolving and how important new technologies are becoming. In

2018 World Cup is around the corner and line-up of participating teams almost complete. We just need to wait for November play-offs to know the last 6 teams of the total 32 in contention.