Bayern Munich’s striker Robert Lewandowski, who will captain the Poland national team in the next World Cup in Russia, has been named as a brand ambassador for sports drink brand Oshee. His huge popularity and large following on social media (e.g. +12m followers on Instagram) will be a great platform for the brand to promote and give visibility to its range of products.
The long-term deal covers global markets, and will see Lewandowski feature in the Polish company’s TV campaigns, public relations activities, on products and in social media campaigns. Lewandowski recently ended a seven-year partnership with American beverage giant Coca-Cola.
“Every training, every match is a chance for me for self-improvement and development,” said Lewandowski. “I feel that I still have a lot to gain. I see the same approach in the Oshee brand, which dynamically conquers global markets. In 44 countries around the world, on six continents, Oshee motivates people to have an active lifestyle through their activities.”
“Today our team is strengthened by Robert Lewandowski and we feel that together we will aim high,” added Ewelina Domińska, spokeswoman for Oshee. “We hope that thanks to this the brand will become an excellent choice for active people who play sport professionally or engage in various sports around the world.”