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Gerard Piqué Eats Like a Pro with Beko

Posted by PTS in Brand Activation, Player endorsements, Videos On marzo 1, 2018
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Beko is the international home appliance brand of Arcelik and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners, small appliances. Beko is the leading freestanding home appliances brand in Europe in white goods sector and has been the fastest growing brand in overall European market between 2000-2016 With its leading position, Beko is one of the most important players in the UK’s home appliances market ,holds top position in French freestanding and Polish total white goods markets. (PRNewsfoto/Beko)

Beko, the leading domestic appliance brand in Europe, has become the new main global partner of FC Barcelona – alongside Rakuten and Nike – and has extended its sponsorship agreement with the football club, announcing Gerard Piqué as the global ambassador for the brand’s Eat Like A Pro initiative. The new deal was announced at a joint press conference at FC Barcelona’s Auditori 1899 of Camp Nou facilities, and will see a number of exciting joint initiatives over the next three seasons.

“We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs,” said Ali Koç, vice chairman of Beko parent company Koç Holding. “We believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day.”

Josep Maria Bartomeu, President of FC Barcelona adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries, Beko. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.” (PRNewsfoto/Beko)

New Eat Like A Pro ambassador Gerard Piqué added: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition, and now as a father of two it feels even more important than ever before”.

Beko recently launched its newest TVC with some of FC Barcelona stars and new global ambassador Gerard Piqué was leading the way as you can see below these lines.

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