In his most recent campaign for the PepsiCo owned brand, Joe Hart challenges fans to beat him in a penalty shootout for the chance to win a fantastic trip with their mates. The campaign, that was recently unveiled, includes a TV commercial and different printed ads to support the campaign.
Doritos is inviting groups of friends to upload a video of themselves showing off their football skills, after which eight teams of finalists will be selected to compete to be in the final two to take a penalty against Hart and win a trip to Europe.
The two teams that reach the final will feature alongside the England goalkeeper in the new Doritos TV ad, which airs across the UK on 24 May.
Doritos brand manager, Taylor Jenkins commented: “We are thrilled to be bringing people together in this exciting Mexican style challenge and having a number one goalkeeper like Joe Hart on board means now we will be creating a truly unforgettable moment for friends to share during this exciting summer of football.”
The campaign will be supported by an on-pack promotion offering consumers the chance to win £100 by scoring penalties in an online game.
The funny TV commercial that was used to launch the challenge can be seen under this lines.
The brand produced a few more adverts with England’s #1 and below these lines you can watch the one announcing the winners of the contest.