In November of last year Samsung kicked off a new football themed advertising campaign, dubbed the Galaxy 11 Campaign. The story started with a video about an alien invasion and the recruiting of famous football players from all around the globe (Messi, Cristiano Ronaldo, Wayne Rooney, Iker Casillas, Mario Goetze…). More recently a video also detailed the Galaxy 11 Team’s training for an upcoming match against a powerful alien race to determine the fate of the Earth.
Now that match has begun. In the latest video, “Galaxy 11: Final Match”, we finally get a closer look at the alien menace in a brilliantly done video that shows the first half of the game. As you probably would guess, the aliens are winning at the conclusion of this video, though we all know how this works: the second part released in the coming weeks will show a triumphant comeback for the Galaxy 11 team.
The timing for the launch of the campaign was, obviously, very well planned, with most of the stars of the campaign participating in the World Cup during these weeks and being in everyone’s mind. The campaign is being intensively aired during the re-transmission of the games. Like Nike did in their latest campaign, Samsung uses animation and digital techniques to accomplish something that would otherwise be a real challenge.
Anyhow, whether or not you like Samsung’s devices, it’s hard to deny that they know how to create interesting marketing campaigns. For this campaign the brand managed to put together an impressive team of 13 World Class football stars and this is something that we don’t see very often. Brands like Nike, Adidas, Puma, Pepsi and more recently Beats by Dre. are some of these experts when it comes to using football ambassadors in their campaigns.