DjMaRiiO was chosen by the L’Oréal-licensed brand Diesel Fragances to attend the launch of the new fragrance in Paris, where the brand’s new ambassador Neymar Jr acted as host and main star.
The PSG forward is the first sports brand ambassador for “Only The Brave” cologne. The player himself had his opinion on the creation of the new fragrance: “I took part in the most important decisions”, said Neymar. “I wanted a fragrance telling my own story and what bravery means to me”.
DjMaRiiO attended the event alongside other top influencers. His IG stories reporting live from the scene reported more than 2 million views. The top Spanish FIFA and football influencer also posted on his IG newsfeed reaching X and shared his experience in Youtube, where he has surpassed the 5 million subscribers landmark, reaching X million views.
For Diesel, joining forces with Neymar Jr. and also surrounding him by top influencers to launch the fragrance was a great decision. “With around 250 million followers on social media, Neymar is ranked in the top ten of the world’s most famous celebrities”, according to the brand. An audience that was vastly amplified by the influencers. “His relentless optimism, his cool determination and his loyalty to family and friends make him a true role model for the young generation”, said Diesel in their press statement.