Action starts when a football fan replies in an Instagram post of Manchester United’s midfielder Paul Pogba saying he is ‘overrated’ and that he wants a one on one against him to prove it. Adidas make the audacious campaign move of using these kinds of comments that Pogba receives from time to time to produce a very original advert. “You couldn’t even beat my mum”, replies Pogba.
These scene leads into a confrontation between the hater and Pogba’s mum. It doesn’t last a minute, with a very clear winner.
Pogba proved once again he is one of the top commercial football profiles. A player whose creativity and adaptability can also be exploded off the pitch. Adidas made him a key player of his Dare To Create campaign and it was the best decision possible. Also, with Manchester United’s recent improvement under Ole Gunnar Solskjaer, it seems all parts of Paul Pogba career are going again in the right direction.