Any top player has his ups and downs during his career. Spanish midfielder maestro Koke, knows that there is no need in panicking when things don’t go your way. That is why his commercial relationship with H&S makes so much sense.
Koke presented the campaign #ConLaCabezaAlta and answered questions from the press while getting a new haircut. “I think I look that way. I am adventurous”, said Koke. “When things don’t go your way, you need to keep your head up. I totally identify with this way of thinking”, he added.
The Atletico Madrid’s midfielder gave the brand additional exposure when the media published the Q&A that took place during the event. Koke explained exactly what he expected from this commercial relationship: “My hairstyle has to give me confidence. That is very important for me. With H&S I certainly have this feeling”.