Cristiano Ronaldo had a great end of the season on and off the pitch, and good performances and titles like the Champions League, became even sweeter when he signed endorsements with the likes of American Tourister or Chinese premium SUV brand WEY. The Portugal star signed with the brand as their newest ambassador and the partnership was launched in fashion during an event in Madrid, ahead of the World Cup.
One of the brand’s main models is the VV7, which includes the iconic number 7 that the Portuguese has worn as his favourite. Ronaldo said: “I was looking forward to cooperating with WEY. The VV7 demonstrates the power of the Chinese vehicle brand. This is the first time for me to be an ambassador for a Chinese luxury SUV brand. I hope my cooperation with WEY will bring more surprises to Chinese football fans.”
Jens Steingräber, chief executive at WEY, added: “Ronaldo is always taking his game forward and to another level. It’s the same leading spirit of our brand”. Cristiano Ronaldo is one of the most recognizable sports brands in the world and the perfect platform to give visibility to any brand and to raise awareness. WEY has started to release the first adverts with the player and they will soon see how working with him pays off and they grow and become more popular in China and all over the world.