International Indian luggage brand, American Tourister, announced in February that the brand had signed international football superstar and fashion icon, Cristiano Ronaldo, as its new brand ambassador for 2018. Ronaldo joins Indian cricket captain and superstar player Virat Kohli as American Tourister’s brand ambassadors in India.
“There couldn’t be a better time to bring Cristiano on-board. His lively and vivacious personality, on and off the field, resonates perfectly with our fun-loving, vibrant brand personality. His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition, and enabling us to take the brand to the next level,” said Anushree Tainwala, executive director, marketing at Samsonite.
We have already seen Cristiano Ronaldo starring in his first TVC for the brand (above these lines) and creating an absolute chaos at the airport! He has taken the opportunity to share it with his fans and followers and the video got more than 4m views on his Instagram in just a couple of days.
“American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of the brand for 2018. As a frequent traveller myself, I appreciate the need for high quality luggage that still allows you to express your personality,” said Ronaldo.