Argentinian star Lionel Messi keeps expanding his portfolio of endorsements and recently signed an agreement with Spanish eyewear makers Hawkers. The FC Barcelona striker follows the steps of teammate Luis Suárez, who has been collaborating with Hawkers since last season.
It’s the first endorsement deal that Messi has in this category and he will have a bespoke line of shades created, consisting of nine different models which will be available through Hawkers’ website, where he is already featuring as the star and face of the range.
“From the first moment that we were introduced to Hawkers, we recognised that we were united by certain values,” said Messi. “I hope that the project we have kicked off will be well received by our followers, because they are our inspiration when designing both the collection and the marketing creativity.”
David Moreno, co-founder of Hawkers, added: “Hawkers and Leo Messi share the same values. If Messi has gotten this far, it is because he believes in himself, he works hard, and he has picked himself up and dusted himself down time and time again.”