Manchester City and England’s goalkeeper Joe Hart is the star of the new advertisement of the P&G owned brand. Now that the World Cup is getting dangerously close and brands are taking the opportunity to launch their campaigns around it, H&S invites people to step into Joe Hart’s shoes.
Can you imagine what it’s really like to be an international goalkeeper with 300milllion people watching you?
With the help of a GoPro camera and a video insight into the training & preparation that lead up to that big #HartRateMoment on the football pitch, we can experience what being England’s #1 feels like in the brands recently aired new advert.
The brand keeps activating its partnership with England’s goalkeeper and Joe has recently offered some exclusive interviews for them, that have been published in different newspapers like The Sun.