New Balance keeps investing in football. German manager Jürgen Klopp, who is renowned for his charismatic personality, has signed with the Boston-based company and will be one of New Balance‘s faces in the marketing campaigns in the future. A smart move by the American brand, which is the official sponsor of Liverpool, team currently being managed by Klopp. Moreover, the German manager is well-known for using the club’s products and merchandise on a regular basis (he did it when he was at Borussia Dortmund and he is doing it now at Liverpool), which is a fantastic selling point for any brand.
Klopp said: “I am excited to now be part of the New Balance team”, “New Balance shares my enthusiasm for football, always working hard to improve our position in the game and reach our goals. I’m excited for what the future will bring.”
Richard Wright, general manager of New Balance added: “Jürgen Klopp is one of the best managers in the world and we are delighted to announce him as a signing for New Balance. He brings a personality and an exciting style of football to anywhere he goes.”