Brands are starting to invest more and more in digital influencers and Youtube campaigns. Brands like Beko – one of the main sponsors of FC Barcelona – understand that Youtubers are celebrities with the added bonus of having their own communications platform/channel to make the most of a campaign. On this occasion, Beko challenged F2Freestylers to train with some Barça stars in the FC Barcelona academy ‘La Masia’. You can see waht happened in the video above. Ter Stegen, Gerard Piqué, Messi, Luis Suárez and Arda Turan were the players involved in this very special training session.
With this video, Beko promotes its contest to win an opportunity to train with the experts at FC Barcelona, then the next day, the winners will meet the F2Freestylers and will play a game with them at the Camp Nou Stadium.
There will only be 22 lucky winners that will fly to Barcelona. To participate, fans have to share a picture or video on Instagram or Twitter with #Time2Play showing how they’d celebrate a goal at Camp Nou.