Energy drink Gatorade has just released its latest ad featuring Barcelona’s football superstar Lionel Messi. The name of this campaign is “Don’t go down” and it spreads a message of motivation and self-improvement. He’s reminding us that never quitting and fighting through challenges leads to great things.
Gatorade has a clear athlete strategy, specially focused on football in the last years since the game is becoming more and more popular also in the US. Currently they are the sponsors of many clubs included FC Barcelona and Juventus and work with football stars like James Rodriguez or Leo Messi, which is being used in all global campaigns and activated around the globe.