There are industries and sectors which are very active using football players to give visibility to their products and entertainment/videogames is one of them. Playstation is one of the brands that constantly use footballers and the formula branded interview + photo shoot to gain some visibility and media exposure.
On the examples below these lines we can see how the brand used Chris Smalling and Riyad Mahrez to talk about their respective seasons in an exclusive interview that was published in a number of newspapers like The Sun, giving PlayStation very nice exposure.
Chris Smalling (Manchester United):
Riyad Mahrez (Leicester):